Thanks to a gorgeous friend of mine Julia, I have leant about the importance of eco-friendly fashion and that you don’t have to sacrifice style or pay an arm and a leg to wear it.
What is eco-friendly fashion you ask? Eco friendly, ethical or green fashion is part of the ever-growing design philosophy and trend of sustainable design. Fashion designers are now re-introducing eco-conscious methods through the use of environmentally friendly materials and socially responsible methods of production.
This new holistic movement, aimed to raise human consciousness and eco-conscious clothing, has designers incorporating sustainable practices into modern fashion to minimise harm in the growth, manufacturing, and shipping of products.
But let’s face it, caring about the planet involves more than just offering one organic shirt in your line. Adopting a sustainable business model means that you need to think about everything from where you source your materials to the kind of energy your building runs on.
Celebrities, models, and designers have recently drawn much-needed attention to this socially conscious and environmentally friendly trend. However, according to the May 2007 Vogue, eco-friendly clothing appears not to be a short-term trend, but rather one which will be around for multiple seasons to come.
British it-girl Lily Cole has recently produced a range of eco-friendly clothing with hand-made knitwear made out of wool from rescue sheep. The 22-year-old ambassador for the Environmental Justice Foundation has acknowledged that her The North Circular line’s garments may appear expensive, however insists that the costs are in place to ensure workers are not exploited during production.
Stella McCartney has also proven that you can develop high-end, cutting-edge fashion with the launch of her line of everyday lingerie back in August last year. The mid-priced collection features lingerie made from organic cotton and recycled metals in youthful colours of electric blue, blush pink and python.
Both lines have been created for the rapidly growing number of consumers who are becoming aware of the importance of preserving the environment (be it about ethics and fair wages, recycling or purchasing organic materials) and appreciate good design, fashion and creativity with a fun and fresh positive spin.
We are not saying that you can’t buy new clothes, rather that buying sustainably designed clothes is certainly the way to go. The aim is to create social change and to respect the environment.
I think the message to take away here is that we can buy less and pay more to ensure that the product you are purchasing is a positive process.