Tag Archives: H&M

Curves Ahead

Fashion’s new love affair of fuller figured models is starting to take the world by storm!  With a Vogue Italia and French Elle cover and a 10 spread editorial for Vogue Australia’s 2011 September issue under her belt, Australian bombshell Robyn Lawley has become the country’s most in demand size 16 fashion model, thanks to the industry’s new found love for curves.

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With her 186cm statuesque frame and incredible bone structure, Robyn’s career has skyrocketed and has become one of an elite new group of plus-sized  international supermodels, including American model star, Crystal Renn, who are changing the  industries perception of plus-sized bodies.

 

New York-based, Robyn has signed with a Milan agency alongside supermodels Raquel Zimmermann and Natalia Vodianova and since has been the face of the One Stop Plus show, that was broadcast in Times Square, New York and has featured in campaigns for Calvin Klein and global retail chain H & M.

Perth modelling agencies and specialist size 10 plus agency, Bella Model Management, have propelled the careers of a number of multi-faceted models, including 23-year-old Sophie Sheppard, who was  also featured in a six-page Vogue Curvy fashion shoot in the July 2011 issue of Vogue Italia.

Coined “The Now Shape” by Vogue Italia, the latest trend in models is all about generous breasts and hips, big hair and come-hither eyes.  This influential magazine has now created a new section called Vogue Curvy, which features full-figures models on the cover and offersfashion advice to plus-sized readers through a website at http://www.vogue.it/en/vogue-curvy.

This special issue has increased Vogue Italia circulation figures by 20 per cent and has even caught the attention of fashion designer and Louis Vuitton creative director Marc Jacobs, who attended a shoot and demanded to meet the models.  For it’s June 2011 cover, it buckled the super-skinny trend and featured three scantily clad, curvaceous models as part of a campaign against anorexia.  The spread featured the plus size models gathered around a table laden with food and drink with the headline “Belle Verve”, or true beauties.  The black-and-white photo is reminiscent of Italy’s dolce vita style of the 1960s.

 

 

 

 

 

 

 

 

 

Check out background footage of the making of Belle Verve at http://www.vogue.it/en/vogue-curvy/seen-in-vogue/2011/06/belle-vere.

Vogue Italia editor Franca Sozzani said: “Curvy women are beautiful and in fact sexier and more captivating … women want to see that people are not obsessed with being thin and that there are people who are capable of accepting the beauty of their bodies for what they naturally are.”

Following in Vogue Italia footsteps is Vogue Australia, who has given curves a stamp of approval with the magazine also prominently featuring a plus-size model for the first time and V Magazines’ January 2011 issue which gave us “Curves Ahead”, a photo spread featuring five plus-size models with styling by Nicola Formichetti and Photographer Solve Sundsbo.

 

 

 

 

 

So, whether you’re a size 14 regular or 24 petite, looks like the fashion world is finally making room for you gals and your magnificent curves.  Long gone are the days since the wafer-thin look of Kate Moss in the ‘90s. Now with Adele , Jessica Simpson and the TV series Mad Men, people will feel that it is OK to be their size and not have to be told to be skinny.  Plus-size models will eventually lead to designers using them on the runways and with the likes of Sophie Sheppard, Crystal Reen and Robyn Lawley this has already begun.

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Truth or Dare

After the success of Madonna’s Material Girl teen line for Macy’s, the iconic queen of pop is in the process of yet again launching another fabulous collection since her 2007 M by Madonna Collection at H&M.

The global lifestyle brand, which will be named after her controversial 1991 Madonna: Truth or Dare (In Bed with Madonna) documentary, is aimed towards Madonna’s core fan base between the ages of 27 and 50 who posses a “timeless style and an innate sex appeal”.

The joint venture, among Iconix Branch Group, Madonna and Guy Oseary, is the second brand to be launched under the MG Icon.  MG Icon will be partnering with Macy’s for the first initial launch worldwide in 2012.  In 2013, the collection will be distributed more widely at all leading department stores in the US.

“Truth or Dare” by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty.  The brand will initially begin by launching perfume and then later expand to include footwear, bags, accessories, and intimates with Madonna herself being the face of all advertisement.

Neil Cole, Chief Executive Officer of Iconix Brand Group, stated…

The interest and excitement globally for brands developed by Madonna are significant. After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence.

Madonna seems genuinely excited about the joint venture saying to WWD:

Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.

The former Material Girl, dominatrix, hippie, turned Material Mum, yoga guru, producer and children’s book author can now add successful fashion designer to her long list of talents.

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